Every benefit,
every tier.

Four membership tiers. Every one includes the AI market intel tool, partner discounts, and entries into every fortnightly draw. The higher tiers stack more entries, unlock exclusive partner giveaways, and additional perks.

Triple entries on your first competition

Automatic on every new membership — Silver, Gold, Platinum, Gold Annual

Silver

Starter

£7.00£14.00/mo

Save 50%

First month, then $24.99/mo

3 entries every draw

  • Auto-entered into every fortnightly draw
  • Entries compound with every renewal
  • Calibres AI tool — limited queries
  • Partner discount dashboard, core perks
  • Weekly Market Pulse brief
  • Member-only community access
  • Cancel anytime, one click

Gold

Mid tier

£12.50£25.00/mo

Save 50%

First month, then $39.99/mo

9 entries every draw

3× more than Silver

  • Everything in Silver, plus
  • Calibres AI tool — standard queries
  • Collection valuation tool
  • All partner discounts unlocked
  • Early access to new competitions
  • Entries compound every renewal
Most popular

Platinum

Best value

£24.50£49.00/mo

Save 50%

First month, then $99/mo

30 entries every draw

10× more than Silver

  • Everything in Gold, plus:
  • Calibres AI tool — unlimited queries
  • Exclusive partner giveaways
  • Priority customer service
  • Concierge buying assistance
Best chance to win

Gold Annual Membership

Best Advantage

£250.00£300.00/yr

Save $81

12 months for the price of 10

108 entries every draw

Maximum winning odds

  • Everything in Platinum, plus:
  • 108 entries → 216 in year 2
  • First look at every prize watch, 7 days early
  • Pause for up to 90 days/year

All plans renew automatically at standard pricing after the first month. Cancel in one click from your account dashboard — no phone calls, no win-back funnel.

The full table

Everything, side-by-side.

No marketing tricks. Every benefit, every tier, exactly what's included. If it's not on this table, it's not in the membership.

Benefit Silver Gold PlatinumMost Popular Gold Annual Membership
Price £7.00£14.00/mo £12.50£25.00/mo £24.50£49.00/mo £250.00£300.00/yr
Fortnightly watch giveaways
Entries per drawCompounds each renewal3930108
Auto-entered into every fortnightly draw Included Included Included Included
Exclusive partner giveawaysBrand-specific draws, members-only Not included Not included Included Included
AI market intelligence tool
Plain-English price queries12,000+ references priced liveLimitedStandardUnlimitedUnlimited
Collection valuationLive insurance-ready valuation, downloadable PDF Not included Included Included Included
Auction & dealer price history90-day median, YoY trend, recent sales90d12moFull historyFull history
Weekly Market Pulse briefHand-written editorial, every Tuesday Included Included Included Included
Concierge buying assistanceHuman help sourcing a specific reference Not included Not included Included Included
Partner discounts
Partner discount dashboardStraps, servicing, insurance, lifestyleCoreAllAll + earlyAll + first dibs
Average annual partner savingsVerified across active members$600$1,100$1,840$2,400+
Member-only product launchesFirst access to limited drops from partners Not included Included Included Included
Community & events
Member-only community channel Included Included Included Included
Live draw access on Instagram Included Included Included Included
Service & flexibility
Customer service24 - 48 hour response Not included Not included Included Included
Cancel anytime, one click Included Included Included Included
Choose a plan

How entries compound

Same plan. Same price.
Better odds every month.

Entries stack with every renewal — they don't expire until your subscription does. The longer you're in, the better your position. Here's what a Platinum membership looks like over 12 months.

  1. 30entries
    Month 1
  2. 60entries
    Month 2
  3. 90entries
    Month 3
  4. 120entries
    Month 4
  5. 150entries
    Month 5
  6. 180entries
    Month 6
  7. 210entries
    Month 7
  8. 240entries
    Month 8
  9. 270entries
    Month 9
  10. 300entries
    Month 10
  11. 330entries
    Month 11
  12. 360entries
    Month 12

12× the entries by month 12, on the same monthly fee. Annual Gold Annual members start at 108 — by year 2 they're at 216.

Pick your plan

Before any watch is even drawn

Pays for itself, without the watch.

If you never win a single draw, here's what an average Platinum member gets back in a year, just from Calibres AI and the partner network. The membership pays itself back, the watch is the bonus.

  • $1,840

    Calibres AI · Annual savings

    Saved on watch purchases via fair-market price guidance — 3.1x the Platinum subscription

    Verified across 200+ member transactions in the last 12 months

  • $1,400

    Partner discounts · Annual savings

    Saved on straps, servicing, insurance, lifestyle & health — up to 40% off at 18 brand partners

    Real codes, real receipts, audited monthly by our team

  • $3,240+

    Total in year one

    5.4× the Platinum subscription back, before any draw is even held

    Cancel anytime if it doesn't pay back in month one

The brands you already shop with.

Each partner discount is tested by our team every month. If a partner walks back a discount, they come off the dashboard the same week.

The honest answers

Benefit-specific questions.

How do accumulating entries work?

Every time your subscription renews, new entries are automatically added to your total — no action needed on your end. Your entries stack month after month and never expire as long as your membership stays active. If you cancel and later rejoin, your entry count resets.

How does my membership work?

When you join, you're automatically entered into every draw for as long as your membership is active. Your entries accumulate each month your subscription renews — the longer you stay, the more entries you build up and the better your chances of winning. You're never locked into a contract and can cancel at any time.

What's the difference between Silver, Gold, and Annual membership?

Each tier gives you a different number of entries per draw. Platinum and Annual members receive 5X more entries than Gold members, meaning they win significantly more often. You can upgrade your membership at any time from your account dashboard.

Can I downgrade tier without losing accumulated entries?

You keep every entry earned under your current tier — they don't disappear when you downgrade. From the next billing cycle, new entries are added at the lower tier's monthly rate. So if you've built up 180 entries on Platinum and move to Gold, you carry all 180 into future draws; you just add fewer each subsequent month.

How do I contact support?

You can DM us on Instagram or email us at contact@thewatchsociety.co. We aim to respond within a few hours during business hours.